Mulberry is independent, buyer-side advisory for teams replacing underperforming data providers or sourcing new ones. A decade of signing these contracts, on your side of the table.
You signed the contract. Then the gaps showed up.
Missing coverage. Stale data sold as real-time. A provider that looked great in the demo and thinner every month since.
Most data buyers discover what they actually needed only after they have paid for the wrong thing. Mulberry exists so the second contract is not like the first.
Requirements before vendors. We work through use case, coverage, freshness, delivery, and budget before any provider enters the picture. This is the advisory conversation.
Your matches from Sourced, Mulberry's data source options discovery tool. No vendor sales cycles triggered.
Structured evaluation on KeyKit: Fit, Partial Fit, or No Fit against your requirements, plus monitoring after you sign.
Tyler has spent over a decade on the buyer side of the web and social data market, building products in OSINT, social intelligence, and market intelligence. He has run the evaluations, signed the contracts, and felt the gaps firsthand.
Mulberry exists because people came to Tyler to help guide them to building their own products, and the biggest gaps always came from feeding those tools. He built Mulberry to close that gap.
Periodic landscape reports and commissioned independent field assessments of data and model providers.
Which sources teams actually use, by use case. Published on Sourced.
Structured assessments of provider products, conducted independently and shared with their customers as third-party validation.
Commissioned by data and model providers, conducted independently by Mulberry, and published as third-party validation. An IFA gives you credible proof of quality to use in sales conversations, investor decks, and customer materials.
For data and model API providers who want to accelerate trust with buyers.
Even the providers trust Mulberry's analysis.
Mulberry provides a far better value than the major consulting forms at a very competitive price. They don't just run a few quick tests and dump it in a spreadsheet, but conduct a thorough qualitative and quantitative analysis that helps us discover our strong and weak points.
