Mulberry
Advisory

Buyer-side advisory for the data and model API market

Independent guidance for product and intelligence teams replacing underperforming data providers or sourcing new ones. A decade of signing these contracts, on your side of the table.

How it works

The advisory process

Mulberry comes in at any stage: before you start talking to vendors, mid-evaluation when something feels off, or after a contract where you need to understand your options. The work is always scoped to your situation.

1

Understand Needs

Most sourcing mistakes happen before any vendor enters the picture. We start by mapping your use case, coverage requirements, freshness constraints, delivery preferences, and budget — before a single demo is booked.

2

Discover Options

We identify matching providers from Sourced, Mulberry's data source options discovery tool, and prepare a shortlist scoped to your requirements. No vendor sales cycles triggered at this stage.

3

Validate Performance

Structured evaluation using KeyKit: Fit, Partial Fit, or No Fit verdicts against your requirements, run on your own trial key with no vendor involvement. We help you interpret results and make a decision you can defend.

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Who this is for

Built for product builders

Mulberry works with product and intelligence teams who are building on external data and need to get the sourcing right the first time — or need to recover when they didn't.

Replacing a vendor that underdelivered

Coverage gaps found after signing. Freshness degrading. A provider that looked right in the demo and thinner every month since. We help you understand your options and make the switch without repeating the mistake.

Sourcing for the first time

You know what you want to build but not who to build on. We scope your requirements and identify providers worth talking to before the vendor sales cycles start.

Evaluating a shortlist

You have two or three providers in trial and need to make a defensible decision. We run a structured evaluation and give you a clear recommendation you can take to your team.

Start with a call

One conversation. No pitch. We will tell you whether Mulberry can help and what that looks like before any engagement begins.

Book a 45-minute call →